A happy user/ website visitor means a happy brand, a happy heaping of conversions, and happy social shares. When your audience is happy, everyone is happy. So it makes sense to optimized you audience's user experience. How can we do this? Number one, add images. It’s just a fact that people online have a very short attention span. Work with it, don’t fight it. Images help users engage with your blog on a visual level. Formatting your text in an easily scannable format will definitely help your users engage with your content in a fun and easy manner. Remember to optimize your images as well. No one likes to wait more than a few seconds waiting for an image or page to load. With so much content out there, why would anyone wait for a page to load?