Online/ Offline Lead Generation

Why offline and online lead generation both have their benefits.

This article is letter (O) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

 

Lead generation can be done online and offline. What’s the difference? Glad you asked. Let’s take a look.

 

Offline Leads

 

Offline marketing is quite dead just yet. On the plus side, leads are able to actually create conversation. Forty percent of offline face-to-face prospects are converted into customers compared to the 18.5% of converted online leads.

 

Online Leads

 

The benefits for focusing on online leads is enormous. It’s not a coincidence the entire world has shifted to accommodate them. When your lead is 60 times more likely to convert when calling within the first hour, speed wins. And speed is the internet’s advantage.

 

So Which One Is Better?

 

Offline and online leads offer unique, but complimentary, advantages. Offline leads met in person are more likely to have a strong relationship with your company. While online leads can scale in numbers and engage leads en masse with automation.

 

Word Up:

Onwards and upwards into the digital age, we can still benefit and learn a thing or two from the old school lead generation style.

 

Sources: salesforce, crazyegg

 

This article is letter (O) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

(L) A Newbie’s Introduction To (L)ead Generation

(E)xecute And Take The Lead With These 3 Lead Generation Tactics

(A) Want A Thriving Business? Focus On (A)utomated Lead Generation

(D) Falling Behind? Try Lead Generation With (D)igital Marketing

 

(G) Why The Most Successful Entrepreneurs Use These (G)rowth Strategies

(E) How To Gain (E)xposure Through Lead Generation

(N) Bringing In Leads Through Your (N)etwork

(E) Accelerate Your Lead Generation With Search (E)ngine Optimization

(R) How To Leverage (R)eviews For Lead Generation

(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing

(T) Why Chatbots Are The Ultimate Lead Generation (T)echnology

(I)mplement These Tactics For Higher Lead Generation

(O)nline/ Offline Lead Generation

(N) The Power Of (N)iche Marketing

 

Online/ Offline Lead Generation

Why offline and online lead generation both have their benefits.

This article is letter (O) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

 

Lead generation can be done online and offline. What’s the difference? Glad you asked. Let’s take a look.

 

Offline Leads

 

Offline marketing is quite dead just yet. On the plus side, leads are able to actually create conversation. Forty percent of offline face-to-face prospects are converted into customers compared to the 18.5% of converted online leads.

 

Online Leads

 

The benefits for focusing on online leads is enormous. It’s not a coincidence the entire world has shifted to accommodate them. When your lead is 60 times more likely to convert when calling within the first hour, speed wins. And speed is the internet’s advantage.

 

So Which One Is Better?

 

Offline and online leads offer unique, but complimentary, advantages. Offline leads met in person are more likely to have a strong relationship with your company. While online leads can scale in numbers and engage leads en masse with automation.

 

Word Up:

Onwards and upwards into the digital age, we can still benefit and learn a thing or two from the old school lead generation style.

 

Sources: salesforce, crazyegg

 

This article is letter (O) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

(L) A Newbie’s Introduction To (L)ead Generation

(E)xecute And Take The Lead With These 3 Lead Generation Tactics

(A) Want A Thriving Business? Focus On (A)utomated Lead Generation

(D) Falling Behind? Try Lead Generation With (D)igital Marketing

 

(G) Why The Most Successful Entrepreneurs Use These (G)rowth Strategies

(E) How To Gain (E)xposure Through Lead Generation

(N) Bringing In Leads Through Your (N)etwork

(E) Accelerate Your Lead Generation With Search (E)ngine Optimization

(R) How To Leverage (R)eviews For Lead Generation

(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing

(T) Why Chatbots Are The Ultimate Lead Generation (T)echnology

(I)mplement These Tactics For Higher Lead Generation

(O)nline/ Offline Lead Generation

(N) The Power Of (N)iche Marketing

 


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