Content that focuses on your audience is the best.
What is Good Content? What is Bad Content?
Ultimately, all Content is valuable. Remember, content is just anything and everything you do online.
Just in this post, we will focus on what makes good content for your blog, social post, or anytime you want to articulate your voice more clearly.
Good Content lives on simplicity, trust, and is customer-centric.
We live in the age of peak content. There is much more information and content than people to consume it. Knowing this, your audience will appreciate clearly organized information on your site, simplicity of use, and clear language.
Good content builds trust when you provide value to your audience. Show you care by providing something relevant, familiar, and valuable to your audience. They will know you genuinely care when they see you care about making their lives better and are not just interested in stroking your own ego.
Customer - Centric
Creating customer-centric content goes hand in hand with building trust with your audience. When asking yourself what kind of content is based around the customer, keep in mind “educate, empower, and entertain.”
Bad Content is frustrating to use, unclear, and product-centric
There are a ton of places to go online. If your site or blog loads slowly or is difficult to navigate, your audience will simply not have the patience to sift through your brand’s content.
A blog that is hard to read or difficult to understand is the number one cause for bad content. Your content is your voice, or your brand’s voice, online. Having hard to understand content can be like hearing someone mumble, speak too loudly, or talk incoherently.
Product - Centric
The opposite of customer-centric, product-centric content focuses on you, your brand, and why you are the best. When creating content, we like to remember the question Steve Jobs asked himself when marketing his products. He put himself in the shoes of his customers, and attempted to answer their most pressing question, “Why should I care?”
All Content Is Valuable
We are now coming into the age where content can potentially be computer-generated.
As seen on backslash, human-generated content can become a new niche.
From our observation, we see the availability of mass-produced objects create a rise in the hand-crafted DIY niche. This explains the success of Instagram retailers selling one-of-a-kind vintage, the artisan-focused ecommerce platform Etsy, and the rise of raw wood and untreated cement interior design aesthetic.
People crave a real and authentic experience in a world of cookie-cutter products and shallow experiences (I.e theme parks).
All human created-content is valuable.
The data created by humans is invaluable because a person’s data shows what they are searching for and, by implication, their wants, desires, thoughts, and identity.
Swomi believes all people are inherently valuable. That’s why we say "Your Words Have Worth". And it is your right to earn the value of your Content.
Our mission at Swomi is to empower as many people as possible to live the Content Lifestyle.
What is the Content Lifestyle?
It is the freedom to pursue the life of your dreams thanks to earning the value of your online content.
Learn how our automated technology can monetize your content easier than ever. Sign up for your Swomi Flyer today!
Featured Image: sarv.com