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Personalization uses predictive technology combined with user data to tailor a unique selection or experience for the user. We’ll be more reliant on personalization systems to give us a pre-sorted selection. We won’t have the time or the understanding to go through the internet’s infinite and vast library of Content.

What does a fully personalized world look like? We can get a glimpse of that with Coca-Cola’s “Share A Coke” campaign where the country’s most popular names were printed on Coke bottles. It’s a fun, delightful surprise to see your name on a Coke bottle. Expect to see a lot more things with your name on it in the future. And that’s just the beginning.

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