Digital makes us more independent travelers. Solo travel and travel alone is a top-trending Google search for 2018 with a 40% jump in solo travelers on group trips. Increased smartphone use only increases online searches too. Mobile-Micro moments refer to those quick searches on your smartphone when a quick questions pops its way to the forefront of your mind. Just what are people searching when it come to travel?
Checked airfare prices
Looked up a phone number (i.e. airline)
Looked at flight schedules
Checked a flight status (arrival/delays)
Looked up airport information
Checked in for a flight
Received price alerts for flights
Booked a flight
Received SMS alerts for a flight status
Tracked the status of a checked bag
Cancelled a flight
Looked up hotel address/directions
Looked up/ researched attractions/ things to do at my destination/near my hotel
Looked up/researched places to eat at my destination/near my hotel
Read a hotel review
Compared hotel prices & availability
Booked a hotel room
Received price alerts for hotels
Looked up/researched ground transportation at my destination/near my hotel
Cancelled a hotel reservation
As you can see, the mundane tasks that normally snag your travel plans can now be solved with a quick mobile search. Anytime you use the internet, you create online content. Online searches are only one way in which you leave your digital footprint.
Other examples of how you create online content? Creating an inspiration board on Pinterest, talking on social media with friends about your upcoming trip, and watching any kind of video about your future travel.