A personal brand is being created for you every time you are online. Take charge.

 

 

We hear about Brands everyday.


Many times we remember the feeling the brand gives us.


Nike motivates.


Pepsi refreshes.


Ferrari is powerful.


Branding’s main purpose is to advertise the existence of a company and strengthen it’s position in the marketplace.


We resonate with a brand when it leaves a lasting impression with us.

 


Taken a step further, can we benefit from branding on a personal level?


We sure can.


You may not know it, but you already have all the makings of a personal brand – a consistent set of likes, dislikes, values, a personality, goals, a certain experience people come to expect when around you.


Although it may not seem like it, everyone has a personal brand.


What separates those who display distinguished identities is they consciously define their personal brands.


Taken another step further, everyone also has an online personal brand. A digital identity.


Your digital identity is defined by what you do online, what images you post, the comments you write, videos you watch.


Your digital identity is an accumulation of all your online Content.


You may think, “That’s okay. All I do is online searches. Things like macaroni and cheese recipes. Or how to fix my car so it stops making that weird, popping noise.”


Seems harmless enough, right?


Actually no matter what you’re doing online, you are adding to your personal, digital footprint.

 


Just listen to Google’s CEO:

“With your permission, you give us more information about you, about your friends, and we can improve the quality of our searches. We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.”

 

Imagine if you had a button that showed everything you searched online, what would your digital, personal brand look like?

 

The internet never forgets.


So let us curate our digital brands with intention and purpose.


What are the guidelines of personal branding?

 


The first step to personal branding is...be yourself!


Being yourself requires knowing and understanding who you are. Try writing it down and make it clear that everything that makes you, you.


Even be clear on why you are creating a personal brand and what you hope to get out of it. Most likely, there is a type of person you want to become. This is your personal brand vision.


For all the Digital Nomads, Side Hustlers, and Influencers, creating a personal brand will take your Content-Driven Marketing to the next level.


Creating a brand has proven to be the most effective way to create an ongoing relationship with the customer. This relationship is far more valuable to the business than any advertisement.


Content-Driven Marketing is about building relationships. Personal branding will bridge that gap between you and other people. People will immediately know what value you offer, skills you can bring to the table, and the type of experience they will have when they are around you.


Personal branding is a huge aspect of our digital lives and beyond. Consciously presenting yourself online is one of the most important investments you can ever make for yourself.

 

 

 

 

references: {ijseo_redirect id=106}, {ijseo_redirect id=107}


Log in to comment