Why does lifestyle content work so well? It makes sense when you consider how content is used to fulfill basic social needs like learning new things, maintaining relationships, furthering careers, and earning recognition. Studies even show people value a positive personal reputation just as much as money. Lifestyle content taps into the basic social human need for recognition. By its nature, all Lifestyle content is aspirational. When someone shares lifestyle content, they associate themselves with that piece of content. People share content to communicate their values, who they are, and their beliefs. If the lifestyle content is an image of an infinity pool on the seashores of the Bajamas, that person may be portraying their online persona as someone who lives luxuriously.