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4 Easy Questions You Can Do Right Now To Build Your Personal Brand 

Personal branding. There are benefits on benefits on benefits. A strong personal brand projects a clear, instant identity that people tend to like, know and trust.

Strong Personal Brand


Oh boy, where to start?


No worries, the team here at SwomiBuzz scoured the internet and looked deep inside our souls to distill the vastness of Personal Branding into 4 Simple Questions.


Because we have your back like that.


Discover – Who Am I?

First, there was the man who walked on the moon.


Then there was the man who moonwalked.


Wherever you future dreams may fall in that spectrum, we learned it from the latter to “Look at the Man in the Mirror.” Take it away, MJ.

 
I'm Starting With The Man In The Mirror
I'm Asking Him To Change His Ways
And No Message Could Have Been Any Clearer
If You Wanna Make The World A Better Place


Be real with yourself for (at minimum) a hot minute.


Ask yourself who you really are – interests, passions, strengths weaknesses, and dreams. It can be difficult to gain an objective viewpoint.


Asking friends and family for some honest input will work wonders in getting to truly know yourself.


If you’re like most people, this will most likely be the deepest question for you in this process.

Honest Input


And if you’re like most, MOST people who are even remotely interested in creating a personal brand, you likely have great ambitions to build an empire, demolish world hunger, and schedule a weekly massage Tuesdays at 5pm... bi-weekly, please.


Admit it, your ambitions are just as big, if not larger-than-life.


And that’s awesome!


Better to reach for the stars than not try at all… The ones who are crazy enough to think they can change the world are usually the ones that do… Be the change you want to see in the world… You know the drill.

Create – How Do I Want To Express Who I Am?

 

Image: thebeehooved

Take into account of all the ways you present yourself – how you dress, language you use, the types of images you post on your social sites, or your blog.

 
Basically how you show up in the world all becomes marketing materials that communicate who you are.

 
All these different channels help to sell your brand. People quickly understand who you are in the world and what value you can best provide.

 
Very much the "crafting" part of the process, roll up your sleeves and dive into all those channels of representation – online and offline.


You can be 100% certain about who you are, your value, and what you can offer. But if you don’t communicate that. Your super identity will stay invisible.

Communicate – Who do I want to connect with?

Just like how Content Marketing focuses on the audience first, so your personal brand will appeal to a certain group.



It’s a fine intersection of the skills you can best provide, who will best appreciate those skills, and who can most benefit from you providing those skills.


At this point in the process, you are also promoting and really getting the word out there on what you are all about.


When it comes to your blog, making sure people know you exist online is important too. Content today will just… sit there if not actively shared on other platforms.


There are many ways to do this like engaging on forums, networking at local meetups, and even guest blogging with fellow budding personal-branders.

Maintain – What Will My Legacy Be?

People change. So will your personal brand. The person you are now was not the person you were ten years ago. (We hope for the better).


This stage intertwines with the creation process because you are constantly re-inventing, maintaining, discovering, and creating yourself as you advance in your career.


If you were abducted by aliens, how will people remember you when you’re gone?


Back to reality, what do people say about you when (gulp) you’re not in the room?


Your development is an intentional and positive process. Every time you reflect and adjust your process, you are leaving behind your legacy.


Brand maintenance and reputation management tools give you that one-two punch for creating a lasting impression.

Word Up:

Step 1 – Be relentlessly truthful with yourself about who you are and what you want.

Step 2 - Clean Up time. Tidy up your offline presentation and online digital presence.

Step 3 – Find your tribe and morph your personal brand around how you can best help them.

Step 4 – Give your personal brand T.L.C daily to give the world an epic super-you.

BONUS STEP – Believe in yourself and conquer! 

 

 

 

 

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