Leverage Media-based Content with Activity-based Content
When it comes to online content, the varieties are infinite. But this can be a double-edged sword if you are a content creator. There are so many different types of content, which one do you choose? If you are running out of ideas of what type of content to create for your brand, or are just a curious internet user, we’ve gathered 10 types of content you can incorporate into your content strategy today.
Shorter videos that are a couple of minutes long tend to work best. Videos can fulfill a lot of functions from explaining your product or service. Everyone can enjoy a funny or informative video.
2. User Generated Content
a.k.a UGC is any form of content (text, video, blog posts, comments) created by a person, as opposed to company-created content or AI-created content.
You are reading a list right now! People loving clicking on lists. The number stated in the title gives people a clear idea of what to expect from the article. Plus, lists are an impactful way to cover any subject.
4. How To Guides
As long as there are people out there who need stuff done, there will be a need to learn how to do different activities. People appreciate a straightforward step-by-step solution. Your How To guide can help explain your product. The more people know, the more likely they are to convert.
5. Give Kudos
Here’s a fun, warmhearted one. Giving a shout out or featuring your favorite companies can also boost the traffic to your blog or website. The shout-out also helps others know that you exist! For example, we really love featuring DuckDuckGo and Tutanota because they share a similar “Why” - user empowerment over their online lives.
6. Free resource
Get people returning with some good old fashioned reciprocity. Information products, like eBooks, white papers, and how-to guides, are very effective freebies for giving your audience a lot of value.
7. Blog Posts
Blog posts are huge. Gone are the days of personal and opinionated niche-specific posts (though those do still exist). Blogs today are seen as one of the top credible sources for learning new information.
Storytelling is one of the most effective ways to engage audiences. Stories can be a personal experience, creative writing, or anything that has an introduction, conflict, and resolution.
Vloggers of the world, unite and take over. Wait, they already have. Vloggers are those perky personalities talking into the camera on platforms like YouTube. Vlogging works for any niche since vlogs are video versions of blog posts.
10. Interactive Content
The future of content is going in one direction - interaction. With so much content out there, the most engaging content wins. Examples of interactive content including Augmented Reality, Virtual Reality, and Gamification (quizzes, games, points accumulation).
Content goes well beyond our top 10 list. Content lists can reach up to 100's of different types of content. Even then, people tend to conflate content with media. As well as media, another huge form of content is online activity (clicks, shares, time spent on a page). Media-based content is made more valuable by Activity-based content.
For example, say there are two identical 1-minute long videos. The first video has 10 views and no likes. The second video has 1 million views and 100,000 likes. Obviously the second video is more valuable content.
Again, thanks for reading and all the best for living your best Digital Lifestyle.