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Experts Give You...

"From Name” And “Subject Line” Are Extremely Important

“It’s important subscribers recognize that the email is from you company and comes with a compelling subject line for maximum engagement.”

- Kevan Lee, Director Of Marketing At Butter

Use Preheaders To Double The Length Of Your Subject Line

“I wish I’d known about the importance of preheaders. The fact that you can double the length of your visible subject line is so valuable – and often overlooked.”

- Justin Khoo, Founder Of FreshInbox

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