Favorable user-generated content increases your company’s online ranking – the actual and potential resources from presence in social networks and communities, including both digital and offline. The more favorable content that exists about your company online, the higher your simultaneous engagement is in different and varied online communities.
When online customers comparison shop for every purchase, the deciding factor between you and your competitor will be your online reputation. In the mind of the customer, they ask themselves “Do I buy this hat from the credible website? Or do I get the same website from the sketchy website that looks like it will steal my credit card information?” We already know the answer.