Digital Experience is a combination of Content, Context, Design, and Functionality
Think about your day, where do you find you spend the most time? Work? At home? With friends? It may not cross your mind as a location you constantly find yourself, but a very subtle place we go to constantly is the Digital World. According to research, a quarter of Americans are online almost constantly.
So what makes the digital world enjoyable? Why do we find ourselves going to some websites and platforms more than others? Answering these questions for yourself will bring you one step closer to understanding your audience and how to give them a digital experience they will enjoy.
What is the Digital Experience?
The Digital Experience is the quality of a person’s interaction with the online world. Specifically, the digital experience refers to the customer’s experience. At first, we may just think the Digital Experience is just about Content – blog posts like this one, videos, music, or images.
But there are actually three layers to a customer’s Digital Experience.
As we can see, Content is just the first layer of a rich Digital Experience. The next layer, design is the presentation of that Content. Content is more enjoyable and easier to consume when paired with user-friendly and fun design.
How many times has it happened to you where you opened a seemingly interesting article, only to be slapped in the face with a boring, overwhelming block of small text? We know we don’t feel too motivated to squint through all those characters. In contrast, some articles move and interact with your movements. They are memorable, fun, and this is where we get our value.
But if that design overpowers the Content say for example, by causing the page to load slowly, then design will be interfering with functionality. You can have the greatest content and design, but no one will be able to experience them without functionality.
Content is the core of the internet. Functionality and design work as a team to showcase Content. Content can be made better or worse by it’s supporting functionality and design.
As a result, context is more important than ever to deliver value to the end-user. Which is why with content marketing, the increasing trend is towards personalization. But Digital Experience tells us that context goes beyond personalization.
We can see in the illustration above that context involves many more factors than previously thought. Users, Providers, and Organizations exist within a mixture of their identity, their community, intent, and environment.
Word Up: Give The Best Digital Experience To Enjoy The Content Lifestyle
Does this all sound like a great idea but you have no idea how to implement it? The great news is you don’t need to! By subscribing with Swomi, our proprietary technology automates it for you. Giving you the benefits without breaking a sweat. Contact us today to learn how.