Yes. Extremely. Marketing automation is so useful that it “drives a 14.5-percent increase in sales productivity and a 12.2-percent reduction in marketing overhead.” That’s why it’s so shocking that more than half of brands don’t even send a personalized email.
Just look at these stats and let the numbers do the talking:
- Companies that use marketing automation to nurture prospects experience as much as a 451-percent increase in qualified leads.
- B2B marketers who implement marketing automation increase sales pipeline contribution by an average of 10 percent.
- In a benchmark study by eMarketer, research found that B2C marketers who are using automation- including everything from birthday emails to cart abandonment programs – have seen conversion rates as high as 50%.
- According to Nuclear Research, 95% of companies reported some benefit from marketing automation. They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and 6.9% and increase sales productivity by an average of 4%.