Do you see the same advice repeated over and over again?
Create unique content.
Create highly valuable content.
Create content relevant to your audience.
That’s all nice, but what does that all really mean? What’s the definition of highly valuable or unique? Now the articles that offer this advice are most likely sharing a separate SEO technique or another topic that doesn’t dwell on content creation.
After seeing all the vague, prevalent advice on creating shareable content, we realized everyone needs help on how and why to create content that’s share-happy.
When vague kind of advice like this is shared, it means it’s up to you to roll up your sleeves and research their audience. That’s the only real way to know what your specific audience finds relevant and valuable.