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“Reputation is what other people say about you when you’re not in the room” - Jeff Bezos

It’s obvious a good online reputation comes from positive word of mouth. When it comes to the online world, positive word of mouth takes the form of user-generated content in the form of reviews – video reviews, comments, or customer feedback.

When it comes to positive reviews, {ijseo_redirect id=406} of consumers have a greater trust in a company. Additionally, {ijseo_redirect id=407} trust a company if there are positive reviews associated with it. Higher trust equates to more sales.


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