It’s good for business when online reviews naturally flow in. A sudden burst of online reviews looks kind of strange. A consistent stream of online reviews also keeps your page current for search engines as well as your website visitors. Many online businesses today entirely automate their customer review process. Once a customer receives their purchase, an email automatically sends a few days later asking for a review. After they submit their review, an incentivized thanks is sent to their inbox! All without you lifting a finger.
An added and essential, tip is to also make it extremely easy for people to leave reviews. A simple webform is all you need. Include a visual aspect, like a 5-star review system, to amp up the fun factor.