A Guide To...

So now that you’ve seen a general overview of what endorsements are all about, you may now be wondering, “How do I even get started?” Well, here are just a few tips.

First things first, define your objectives for your partnership. When you do find the right endorser, create common goals together.

Match the right endorser with the right product. Also, understand your celebrity or influencer’s values and motivations if they align with your company’s “Why.” Rather than trust everything at face value, do your own thorough research on their past. The last thing you want is the skeletons in their closet tarnishing your brand.

It may be tempting to ride the popularity of the hottest “it” person of the moment, but the long term solution always wins.

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