Automation tools to help your content creation organization.
This article is letter (O) of our “Automation Brand" series where we write an article for each letter of the phrase. “Automation Brand" finds all the ways automation benefits marketing. Find links to more articles in the series below.
Here’s a workflow that will take you from picking a topic, writing, and publishing your content.
We made it specific enough to let you know what to do, but general enough that it can be molded to your own team’s rhythm.
Sprinkled in-between are automation tips that will help smooth-out the process so you can focus on the bigger picture.
Generating Ideas And Doing Research
What Goes In, Must Come Out. Creativity connects the dots. But sometimes, you need more dots to connect. Increase your input and listen to podcasts during “dead air time,” read one chapter of a book everyday, and check industry news twice a day.
Automation Tip : set up an RSS Feed, like Feedly, to automatically gather your favorite websites, blogs, podcasts, and youtube channels all in one place.
Pick A Topic. Something relevant that adds value to your target audience. Keep in mind any current events or breakthroughs that drastically affect your industry.
Keyword Research. Your blog post will revolve around your keyword. Brainstorm and research 10 keywords. If they are relevant and feel you can compete in SEO rankings with them, go for it.
Get Down To The Nitty-Gritty: Write It Out
Here’s some tips on how to write more efficiently.
Write In A Distraction Free Zone. Clear out clutter. Close your email and web browser. The most interesting thing on your screen should be your article, forcing you to concentrate on it.
Start With An Outline. Flesh out main points, article’s structure, and headline. The headline is extra important because it makes or breaks whether people will click on that article or not.
Automation Tip : Use a blog headline generator.
Collaborate. Send your outline to your team to get a second opinion. Your graphic designer can create images at this stage too.
Automation Tip : A cloud service will keep everyone automatically up-to date with shared docs and files. Keep in mind, you may want to watch out for online privacy though as cloud services are not always secure with your content.
Post-Polish Format And Pre-Publish Checklist
Format. No matter what publishing platform you are working with, you will need to format your text, add hyperlinks, and add optimized images.
Make And Follow A Checklist. Nothing is ever really done. But a checklist can help you make sure you’ve covered your most important bases. This ensures consistency across your team that everything created is audience-ready.
Distribute. Here’s where you announce your new blog post to your email subscribers and social media followers.
Set aside a set amount of time for each step in your content creation process. It’s all too easy to go off on a rant while writing or get lost in a maze of research only to realize hours have slipped past you.
Other than that, this workflow will set you up for success. How do you feel this workflow and automation tips can help your content creation process?
We can just feel your excitement about implementing this process from the other side of this screen. Go get ‘em and good luck!
This article is part of our “Automation Brand” series where we write an article for each letter of the phrase. “Automation Brand” finds all the ways automation benefits marketing.
Click below to read more articles in the “Automation Brand” series:
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