Keep those customers smiling.
Online reviews provide ever-important Social Proof – positive validation from other people. The more positive online reviews, the more proof there is that people have happily entrusted your brand with their money and personal information. We researched your most burning questions about getting happy, smiling reviews for your online brand. Here’s what our research showed how to encourage people to leave reviews, how to receive consistent reviews, and what to do if someone leaves a bad review.
How To Encourage People To Leave Reviews?
The best way to encourage people to leave happy reviews is to provide an excellent service, glowing customer service, and personalized content. When people are happy, they want to help other customers have a happy experience as well.
- 90% leave reviews to help others make good decisions
- 86% leave reviews to share experiences
- 70% trust a business with at least 6-10 reviews
And even when your customers are happy, they have busy lives too. Sometimes they need that gentle reminder to leave a review. Just asking with an email or call is all it takes.
And why not go above and beyond for your customer and upsell them at the same time? Provide an incentive for leaving a review whether that be a coupon, discount, or freebie.
How To Receive Consistent Reviews?
It’s good for business when online reviews naturally flow in. A sudden burst of online reviews looks kind of strange. A consistent stream of online reviews also keeps your page current for search engines as well as your website visitors. Many online businesses today entirely automate their customer review process. Once a customer receives their purchase, an email automatically sends a few days later asking for a review. After they submit their review, an incentivized thanks is sent to their inbox! All without you lifting a finger.
An added and essential, tip is to also make it extremely easy for people to leave reviews. A simple webform is all you need. Include a visual aspect, like a 5-star review system, to amp up the fun factor.
What If Someone Leaves A Bad Review?
Unfortunately, unhappy customers are the ones most likely to leave a review. But bad reviews are okay too. Statistically, people become suspicious of a website with only good reviews. Only positive, glowing reviews lead 30% of people to believe the reviews are faked or they are not being shown the full picture. That’s just how life is. Everything has its good and bad sides, and people know this. No matter how helpful your product or service is, there is always room to learn and improve. Negative reviews help show you where you can make your product even better. It’s not the end of the world either. 95% of unhappy customers will return if an issue is resolved quickly and efficiently.
Spending the time, care, and effort for your online reviews is well worth it. Online reviews are the shortcut to a credible and trustworthy online reputation. And as we have seen from this week’s theme all about Online Reputation, your Social Proof is worth its weight in gold (and then some). If you are struggling to attract an audience for your brand, consider signing up for a Swomi Flyer. Swomi Flyers automatically direct a curated audience to your website or blog. Contact us here to learn how you can benefit from a Swomi Flyer!