When living in alignment with your message, you are expressing yourself with purpose and living with intention. To express your message to an online audience, create customized content to channel your unique story. When creating and sharing your content here are a few good rule of thumbs to help keep you grounded:
- Robotic Marketing: In the frenzy for technological novelty, it’s tempting to lose your focus on human connection. Don’t get so focused on automation that you forget you are in a conversation with your audience.
- Build Relationships: Keep first things first: the point of sharing your content is to build a relationship with your audience.
- Give Value: It’s what the audience wants. Always. By creating valuable content, your audience will come to know, trust, and like you.