Email and eCommerce are best friends.
This question is for all the handcrafting DIYers, social media clothing vintage resellers, and online auction powerhouses... How is your eCommerce store doing? Slow and steady? Up and coming? Needs a little help?
No matter what stage your eCommerce store happens to be, incorporating email marketing into your strategy will only increase your bottom line. Research shows customers in an email marketing campaign spend 3 times more than social media marketing.
How To Rock Your Email Marketing
Why is email marketing so powerful? Because they WANT to hear from you. To be part of your email marketing campaign, a person subscribes to receive emails from your brand. They have metaphorically signed on the dotted line and are a warm leads ready and waiting to buy from you.
Think email marketing is dead? Whoever said that, they do not know what planet they live on. Open rates continue at the same rate. It makes sense. Internet access has become more global. Plus, providing a valid email address for official government, health, and education forms is just as standard as writing a home address.
Best Tips and Tricks
So what do you actually include IN your email? Here are four of the best tips that have worked for us:
1. Send the best subject line
Your email competes with literally hundreds of other emails. Make your subject line fun, intriguing, and relevant to your email subscribers and you will see more open rates.
2. Personalization is everything
How do you make your email relevant? Use your email programs merge tag function to automate personalization right into your emails.
3. Make Mobile-Friendly emails
Need we say more?
4. Leverage Transactional Emails
These types of emails are opened 4 to 8 times more than other email types. Take advantage of this high open-rate and include upsell and cross-sell CTAs.
Effective email marketing and a more successful eCommerce business go hand-in-hand. Of all the channels to market your business on, email marketing proves to be one of the most stable and steadily growing channels to nurture an audience. Sign up for our Newsletter to receive daily updates on articles like these where you will learn insider insights on how to live the Content Lifestyle.