Sharing Is Caring...And Creates Value!
This article is letter (A) of our “Value My Content" series where we write an article for each letter of the phrase. “Value My Content" showcases the value individuals can receive from their content . Find links to more articles in the series below.
What is a greater accomplishment when it comes to your content – a video shared ten times or a video shared ten thousand times? The more people are exposed to your content, the more that content will grow in value. It explains why your content “going viral” can be such a huge accomplishment. But how do you get to that level? Why do people decide to share your content at all?
Finding The Right Audience
Before you go on a first date, do you throw random gift after random gift at them hoping they may like one of the presents you toss their way?
No, you get to know the person first to see what they value and what they like. Then you thoughtfully purchase or create something with them in mind. Then give them that gift after you know each other better.
The same goes for your audience. To have your audience share your content, get to know who they are first and find the right influencers.
After that, create a strong, loyal, lasting relationship with them. Being a causal acquaintance with your audience simply won’t cut it these days.
Knowing and understanding your audience is so important because it brings results faster. You are able to solve their problems better by creating a more effective value proposition.
The Art & Science Of Audiences Sharing Your Content
Content marketing often gets compared to dating because both are relationship-building processes based on human connection.
Audiences share your content based on the strength of your relationship. When it comes to companies, building relationships with thought leaders and influencers in your industry provides the best leverage. Have these influential players sharing your content, and your content is being recommended to a whole new audience through a trusted source.
Your content’s value skyrockets exponentially when third-parties share your content. A person sharing content is the equivalent to word of mouth marketing.
Word Of Mouth Marketing
Building strong relationships are the art. Strategically knowing who to build a relationship with and how to leverage that to promote your content is the science.
Audiences share your content because it resonates with them and relates to their lives. Before, products were created to target X demographic. Now, companies get to know communities first. Then they create a product that will fit that audience’s needs. People doing business with other people is based on trust and will always be, now and into the future.
This article is part of our “Value My Content” series where we write an article for each letter of the phrase. “Value My Content showcases the value individuals can receive from their content.
Click below to read more articles in the “Value My Content” series: