What To Do
Sound hyped up to dive head-first into the online dating niche, but don’t know where to start? No worries, marketing follows the same basic guidelines as promoting within more mainstream niches.
The main goal is to become an authority within your niche. By becoming an authority, people will refer to you as the expert and keep coming back to you for trustworthy, valuable content. You build your traffic and conversions.
Marketing within your niche includes knowing the audience of your niche inside and out, what they want, their dreams, and desires. For this, you can research and analyze your competitors and thought leaders for ideas on what questions your audience wants answered.
After fully understanding your target audience, next comes creating content. Now that you know what problems your audience wants help with, brainstorming what content to create will be a much smoother process.
Other methods of creating content? Content curation. Curating quality content from other bloggers and industry experts builds your credibility as an expert. By curating content, you go from being a spammy self-promoter to a credible curator. It also has the other added benefit of easing the work load for you. Creating high quality content takes a ton of time and effort.
Another method of generating more content is to showcase the user-generated content of your audience. Doing so shows the rest of your audience that you care about what they have to say. Featuring positive user-generated content builds a favorable reputation. Regarding your reputation, people statistically trust what third-parties say about what your brand as opposed to what a company says about itself.
Your content is the most valuable part of affiliate marketing. Your content will drive traffic and build the trust and loyalty of your audience. And once you’ve earned their trust, they will value your word.
As a result, they will place great value on the products/ services you recommend. Times have changed. You are no longer just an affiliate marketer. Your audience will look to you as a taste-maker, influencer, and trend setter.