Augmented Reality is a new, man-made world waiting to be explored.
Images, video, written stories… When you go online there is anything but a lack of content to infinitely entertain and engage you.
Now add augmented reality to the mix and the online digital world just gained a whole new interactive dimension. Augmented reality overlays virtual elements over physical space.
The result is a very cool composite creating a whole new (augmented) reality. Everyone is still exploring all the possibilities of this new, man-made reality.
So let’s explore how AR is being used today for entertainment, it’s practical uses, and how marketers are enhancing their strategy.
Entertainment Augmented Reality
Fun things, first.
Augmented reality is definitely an exciting, new playground.
It is in the field of entertainment that most people will first be exposed to augmented reality. Snapchat is a perfect example. Their filters go beyond the old sepia toned standard.
Instead, users can become doe-eyed dolls, panting puppies, or have virtual banners fly over their head just by taking a simple selfie. The augmented overlays even go so far as to change the user’s face shape.
The mobile app Pokemon Go also charged people into a frenzy. Users were given the ability to play with their nostalgic childhood cartoon characters, Pokemon, by going to different locations to capture and collect different Pokemon creatures.
Practical Augmented Reality
Now let’s get practical.
Although no longer available, United States Postal Service created a Virtual Box Simulator to help people figure out if their item can fit into one of their shipping boxes.
The app overlays a transparent box over your item with your mobile phone, saving you the trip to the Postal Office. Furniture store Ikea also helps you preview the fit and look of furniture in your home using augmented reality.
Augmented reality is even infiltrating the workplace.
Augmented reality could be used as a training tool to teach employees how to use machinery, perform certain tasks, and even help managers catch up with their performance reviews.
In a few years, your boss may be holding up an iPad to their team to see goals and performance literally pop out of their employee’s heads.
Augmented Reality In Digital Marketing
So what does Augmented reality mean for your brand?
The world is over-saturated with content.
As a result, marketers are desperate to find ways to target, capture, and keep consumer attention. AR is an ideal new way to grab people’s attention as it combines novelty, interactivity, and personalization to the user experience.
Knowing this, Marketers will need to keep their brand voice consistent across all content formats and platforms. Free online programs like EasyAR can help create AR content for your audience.
But tread wisely. Not all devices are equipped to handle AR.
Also get to know your audience if that is a type of content that would excite them. Though, like it once was with video, we will most likely see AR usage increase once the technology becomes more widely available.
Word Up: Content Lifestyle
Excited to try AR? Whether AR is part of your marketing strategy or not, we know you have great content. If you want your content to reach the next level, try adding a Swomi Flyer to drive a curated audience directly to your brand.