Google has far more data about us than Facebook.

Yet unlike Mark Zuckerberg’s social networking fiasco, which has been under fire for improperly leaking user data, Google has sidestepped controversy.

You may wonder: Why is that? After all, we turn to Google for perhaps not only our internet queries but also for our emails, calendaring, maps, photo uploads, video streaming, mobile phones and web browsers. That’s more pervasive compared to the baby pictures and feedback that we post on Facebook.

For me personally, I became troubled by Google keeping a history of websites I had visited even if I wasn’t using Google products. I also discovered the organization log that is’s of Android apps use excessively intrusive.



That’s not to imply that we ought to be complacent. Tech businesses like Google and Facebook have an incredible quantity of information that they know about us that only increases the more we use it. So analyzing and downloading your Google data, and determining what information you want to keep around or delete, is an exercise I highly recommend. Here’s how I went through the process— and exactly what I learned.

The device for downloading your Google data is called Takeout, which was released in 2008. Go to and find the information you want to download. You'll choose home or everything in on certain things, such as your location history from Google Maps, your email conversations in Gmail, your viewing history on YouTube and photos you've got uploaded into Google Photos.

Aaron Stein, a Google spokesman, said the organization had spent many years developing tools for individuals to download their information.



“It should be easy for people to understand and control their Google data,” he said. “We encourage everyone to utilize these tools for them to make the privacy choices which can be suitable for them.”

Inside My task is a subfolder labeled Ads. This record included a past history of many internet sites we had checked out, including those I'd reached minus the assistance of Even sites we opened through Twitter or links I clicked on through a text message were recorded within the Ads folder. What provides? Google stated that lots of internet articles load advertisements served through its advertising network, so when you visit sites loading Google ads, you are causing a profile that is advertisement-related Google is building about you. That’s why it’s logged in the My task folder.

Some of the data you eliminate will actually be deleted eventually, and some will not.

There was data I had opened over the past several years, I was relieved to find out I could delete the data whenever I was perturbed by parts of my Google data, like a record of the Android apps. In contrast, when I downloaded my Facebook information, I found that the lot of what I saw could not be purged.



Here’s what jumped away to me:

• The most noteworthy folder is labeled My Activity, which can be an overview of that which you have inked on Google’s products, including Android, Google Maps and Google Information.

• A subfolder labeled Android contained a history that is detailed of Android apps we had opened within the past three years, including the full time and date I had launched each app. For instance, my log showed I started the Instagram app in March, the Gmail app in December 2015 and the Google Play Music app in January 2016.Google makes use of this given information for a feature called app suggestions. The company studies which apps you use, and just how often when you open them, to recommend apps you might want to make use of through the time. For instance, if you Instagram that is regularly open during lunch break, Google will show a shortcut for the Instagram software at around 12:30 p.m. in a list of suggested apps.

• Many files in my archive had been odd formats that have been not effortless to open or read. For example, the extension was included by some files.JSON. My Google Maps location history ended up being stored in a .JSON file, and it exhibited a list that is unintelligible of coordinates and time stamps.



As soon as you have actually decided that, then you can eliminate the info. The place to start may be the My Activity tool, found at

I chose to purge the history that is entire Ads, where my web-browsing activity was getting tracked even when I wasn't making use of Google services and products. We also deleted all my Android os data. As soon as i obtained going, I also deleted my history of demands built to Google’s voice assistant and the web-browsing histories for internet sites I checked out through Google News and Google Chrome.

If you download your archive that is whole file will probably be enormous. Mine was eight gigabytes, enough to carry about 2,000 hours of music. Once I requested my archive, it took Google about fifty per cent of a day to send an email with links to download my files.



In my own conversations with Google, the company argued that it was better to be transparent about the information and knowledge being collected in the place of not showing it at all.

A Google spokesman referred me to a website outlining the company’s data storage policy, which states different kinds of data are held onto for countless amounts of time up until it is removed from Google’s servers or “retained in an anonymized form.”

That is just a thoughtful feature, but it provided me with pause. That level of logging is nearly as creepy as a company monitoring most of my keystrokes. Also, retaining this app information for several years feels like a time that is unnecessarily long. I ultimately opted to turn app suggestions off.



After poring through your Google file, consider what individual reports you are uneasy with having the company keep. Everybody is going to have a answer that is different.

Deleting Objectionable Data

Brian Fitzpatrick, the Google that is former manager led the team that created Takeout, place it another way. “Companies are collecting this information in regards to you,” he said. “This is simply an honest way to look at it.”

To help get an answer, we downloaded a copy out of all the given information that Google has on me personally. Then the trove was compared by me to all the info that we already knew Facebook had obtained on me. The things I found was that my Google data archive had been much bigger than my Facebook file — about 12 times larger, in fact — nonetheless it ended up being also packed with fewer surprises that are unpleasant. Nearly all of the thing I saw in my Google file ended up being information I already knew I had place in there, like my photos, documents and Google emails, while my Facebook data included a list of 500 advertisers with my contact information and a permanent record of buddies I thought I had “deleted” years ago, among other shockers.



Which could not offer much solace. But short of ceasing to make use of the internet entirely, occasionally purging elements of your account information, much like you would do with unwanted junk in your house, is the most effective.

Google explained that Takeout had been designed for individuals to be able to effortlessly remove their data from Google and use it elsewhere. Files like those with the .JSON extension are common formats designed to be machine readable to make certain that other programs and tools can make use of the data, according to Google. That makes sense — but our information should be readable by us, too.

My just take: it's helpful to see that this data is collected. But it should be labeled precisely — like “Pages We Know You Visited” — so individuals will get this data more easily and decide whether to delete it.

But that all raises a larger doubt. What does it mean to delete one thing from Google? Is it just hidden from plain sight or really eradicated?






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