Curating content isn’t just about gathering information, it’s about drawing like-minded individuals together to form a community. When you share enough content, combined with your own original content, people have an easier time figuring out what your brand stands for.
And if they find value in the content you provide, that online user will choose to join, follow, and engage in your community. One of content curation’s goals is to create a go-to feed for audience members interested in your topic. Curated content always gives value to the audience.
Another plus side of forming a community is your brand is seen as a leader in your respective niche. Establishing thought leadership is the main objective of 85% of curators.