We use cookies to personalize content, ads, social media and to analyze our traffic. Social media, advertising and analytics partners may combine information provided to them or collected from your use of their services and as set out in our Privacy Policy updated for GDPR compliance https://swomi.com/privacy-policy. You consent to our cookies if you continue to use our website.

Everyone Is A...

Yes we know, it’s a bit strange for you to be lumped together in the same branded pile as some business. But never fear, there is a method to the madness.

Unless you’re actively avoiding the internet, pretty much everyone has a digital presence. Being virtually connected is just a part of life now. You are a brand because of your digital presence, whether you like it or not.

When you apply for a job, you can be pretty well sure your potential employer is typing your name into a search box.

Websites out there even exist where people rate individuals such as their ex’s, teachers, or freelancers.

Freelancers are a sector of people where positive online reviews can make or break their careers. Sites like Fiver, feature reviews of the freelancers on their site. Naturally, the more positive reviews a freelancer has, the more likely other people will want to work with them. And that starts a positive cycle of success.

Businesses, of course, have a brand. But because of the internet, the way a business’ brand interacts with their audience shifted from unflinching authority to a respected peer or friend. Company brands engage in a two-way conversation with their audience. Life-long trusted customer relationships rule over one-off transactions.

In a community-based brand relationship like this, positive reviews are even more important. According to research, people trust what third-parties say about a company over what a company says about itself.


Log in to comment