How your content can be shared through Augmented Reality.
Consumers are hungry for new ways to experience content. Enter Augmented Reality. We recommend seriously incorporating your marketing strategy with AR sooner rather than later.
People will soon have access to more lean, mean devices (like the iPhone X) that are capable of handling AR. So that means the market is fresh and not yet over-saturated with content. A super valuable position to be in considering the internet is bloated with content.
Let’s jump on the bandwagon of AR before the oncoming flood of virtual content that is sure to come. Here’s a few tips and things to keep in mind when including Augmented Reality in your marketing strategy.
What Is Augmented Reality
Augmented Reality works any kind of mobile device like your smartphone or tablet. When your mobile device scans a real-world trigger using its front-facing camera, a new layer of information appears. What appears? AR is versatile enough to display anything from a website, video, audio recording, or even a 3D-Model.
Augmented Reality Vs. Virtual Reality
You may have also heard of Virtual Reality, but we would like to help distinguish the difference between the two. Both are similar in that they change how we perceive reality. Their main difference is the method in which they alter that reality. Just remember, each one is a completely different wild child of the digital world. Put another way, “AR enhances the existing reality with computer-generated enhancements and gives us the ability to interact with the virtual enhancements. While VR transports us to a different fabricated virtual world.”
Thinking With Augmented Reality For Content Marketing
A new channel and completely new, interactive form of content opens up many new possibilities. Augmented reality has the potential to transform how we live, learn, and interact with each other. This gives people unlimited possibilities in diverse areas from marketing, entertainment, educational and everything in-between. Get ready for meaningful and immersive experiences.
When it comes to marketing with Augmented Reality technologies, one of the best approaches we have found is with multi-channel marketing – making your customer’s experience with your brand consistent across all your marketing channels.
Think about it, how many different touch points are there when shopping with your favorite clothing store? You probably visit the physical store to take advantage of in-store only deals, call their customer support line, follow them on Twitter, browse their virtual catalog, and more. Yet every time you interact with that brand, they still maintain that distinctive feel that attracts you to them so much.
Word Up: Content Lifestyle
If you are reading this article, you are most likely looking for new ways to spread the word about your brand. Along with Augmented Reality, you can add a Swomi Flyer to your digital marketing strategy. Swomi Flyers use automation technology to send curated traffic to your blog or website. Learn more at Swomi.com here.