For your content marketing goals, your online content will play a central role in your objectives.
Just take a look at some of the goals that content is crucial for:
- Increase your revenue
- Spread brand awareness
- Drive more traffic to your site
- Generate sales leads
- Convert more leads to customers
- Improve retention
- Drive upsells
A brand becomes an authority when they consistently provide educational, relevant, interesting articles to their audience. Studies show consumers are more convinced when a brand provides helpful, honest, and unbiased information. The takeaway is customers trust content marketing more than any other forms of marketing. As a thought leader, people will see your content as the most credible.
Consumers today are very resistant to push marketing tactics like sales and promotions. These days, they very much prefer to do their own research and come to their own independent conclusions. Providing helpful content plays a subtle role in lowering consumer’s defenses and making them more receptive.
Soft influential marketing.
Being an established thought leader has another benefit – your content also establishes you as an Influencer. Your influence may be so strong that your competitors use your content for reference. Any products you release will be more readily accepted by the market.
Improve brand loyalty.
Customers deeply appreciate when your products deliver what they want as well as educating them through your branded content. Doing something as simple as this creates long term loyal customers that can be brand advocates on social media.
One of the biggest impacts of content marketing is support selling. When your customers are already well-versed and educated in your products and services before ever talking to a representative. That means less support time, an easier sale, and a happier customer.