Understanding The Background And Future Of eStuff

Everything about eStuff - eSports, eMarketing, eContent

This article is letter (E) of our “Human Connect” series where we write an article for each letter of the phrase. “Human Connect” explores how relationships will change in the digital age. Find links to more articles in the series below.

eStuff shows us different areas where people connect from eSports to eMarketing and, of course, eContent. So let’s look at what each one is and how they make our digital world a more fun, connected place to be.


If you went 10 years back in time and told yourself that gamers would be competitively playing video games in giant sold out arenas, would you believe it? We sure wouldn’t. But it’s here. It’s here to stay. And it’s growing. We’re talking eSports.

Just last month, the Intel Extreme Masters (IEM), a three-day professional video game tournament, sold out the infamously hard to fill Qudos Bank Arena at Sydney Olympic Park in Australia. That’s more than 18,000 die-hard gamer fans who are mostly males in their 20’s and 30’s.

At IEM, sixteen professional teams play a multiplayer first person shooter Counterstrike: Global Offensive (CS:GO) for a $310,000 prize pool. For these gamers, this is their livelihood. Everyone may be playing, but this is no game. Stakes are high.


Internet marketing, online marketing, digital marketing…use whichever ‘de-facto’ term you want. All point to the same thing. eMarketing is any kind of marketing online. Some argue we already live in a post-digital era so to prefix marketing with “internet,” “e,” or “digital” is redundant. If pretty much ‘all’ marketing is done online, it goes without saying.

But, we are at a pivotal moment in history between offline and online. There are plenty of businesses and individuals transitioning to a Digital Lifestyle.

Currently, the most effective and widely used form of marketing is Content Marketing. Content Marketing focuses solely on providing value to the user, achieving their trust, and maintaining a lifelong relationship.



What does eSports, eMarketing, and everything else online have in common? Econtent!

Unlike eMarketing, eContent (or Online Content) still very much needs a digital prefix. Traditional use of the term content referred to media like art, music, and books that were delivered through mediums like television, CD’s, and magazines.

These days, almost all traditional types of content can be translated into eContent. Artists can post a picture of their painting on their website, musicians can upload their songs to SoundCloud, and magazines turn into eZines. In fact SwomiBUZZ, the great place you are right now (wink, wink), is an eZine.

But eContent doesn’t stop there, eContent encompasses everything and anything online. In addition to media-based content (pics, texts, videos), there is activity-based content (data about your online activity like which emails you opened, amount of time spent on a website, what you clicked on, online interactions, etc). It’s impossible to go online and not create content.

Word Up: Content Lifestyle

Content is how people connect with each other online. Esports bring gamers together around a digitally-based sport – video games. Emarketing creates a more evenly balanced and respectful relationship between business and consumer. Both require eContent to function while simultaneously creating eContent.

Because eContent is fundamental to a Digital Life (which we all live), our mission at Swomi is to provide the technology that empowers every day people with the value of their eContent.

Your eContent has a real social and marketable value. Yet right now, that value is only harvested by online corporations. When you are free to pursue your dreams thanks to being supported by the value of your online content, you are living the Content Lifestyle.

To learn more about our “Why,” visit our About Us page here.

Liked this article? Share with a friend and check out links to other articles in the “Human Connect” series.


This article is part of our “Human Connect” series where we write an article for each letter of the phrase. “Human Connect” explores how relationships will change in the digital age.

Click below to read more articles in the “Human Connect” series:

(H)uman Connection In The Digital World

(U) + Others: Connect With Anyone Online Or Offline

(M) Why Your (M)essage Matters More Than You Think

(A) Can’t We All Get Along? Our Relationship With (A)I

(N) How To Grow (N)ew Connections Into Lifelong Friendships


(C) Here's What No One Tells You About Online (C)ulture

(O)nline/Offline Human Connection Now And For The Future

(N) The Hidden Power (N)ew Stuff Has On Your Brain

(N)ew Ways To Communicate Online

(E) Understanding The Background And Future Of (e)Stuff

(C) The Surprising Secret About Being A (C)ontent Creator

(T) What Matters When You Are Learning To Trust People Online?


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