Hint: Your customers do.
You and your eCommerce business. Aaah, the memories. You’ve been through everything and back together. But you know despite the ups and downs, your eCommerce business is wonderfully on its way to success. Now if only everyone shared the same perception as you.
Why Online Reputation Is Important For Your Business
Back to reality – everyone has a certain perception and viewpoint. When it comes to your online business, you want the potential customer’s perception to be positive, trustworthy, and favorable.
This is where Online Reputation Management comes in. In the wild west of the online world where no one knows who anyone is behind that glaring screen, your credibility is everything. And it only takes one negative comment to ruin your business.
Combine this with the fact that most consumers read online reviews to find a local business, and it becomes very clear that what others say about is much, much more important than what you say about yourself.
How Your Online Reputation Is Formed
“Reputation is what other people say about you when you’re not in the room” - Jeff Bezos
It’s obvious a good online reputation comes from positive word of mouth. When it comes to the online world, positive word of mouth takes the form of user-generated content in the form of reviews – video reviews, comments, or customer feedback.
When it comes to positive reviews, it helps consumers have a greater trust in a company. Additionally, Influencers trust a company if there are positive reviews associated with it. Higher trust equates to more sales.
Is Your Business Profitable In Social Currency?
Favorable user-generated content increases your company’s online visibility – the actual and potential resources from presence in social networks and communities, including both digital and offline. The more favorable content that exists about your company online, the higher your simultaneous engagement is in different and varied online communities.
With visibility customers comparison shop for every purchase, the deciding factor between you and your competitor will be your online reputation. In the mind of the customer, they ask themselves “Do I buy this hat from the credible website? Or do I get the same website from the sketchy website that looks like it will steal my credit card information?” We already know the answer.
Arguably, your online reputation (the trust, credibility, and positive perception of your brand) is one of the most critical factors outside of your control that is outside your online business succeeding. Wish you just had a bit more say in who sees your content? Do you want your brand’s content to automatically be connected to a curated audience that has the highest probability of converting and creating positive User-generated content for your brand? Consider signing up for a SwomiBUZZ Flyer – our flyers automatically direct a curated audience to your website or blog. Contact us here to ask how we can help improve the online reputation of your brand.