Discover The Value In Your Content

Content has value… do you see it?

This article is letter (V) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

 

As we like to say here at SwomiBUZZ, your content has value. Today, we discover how the value behind your content got there in the first place.

 

The F-word… Should You Use It?

 

That controversial four-letter word… “Free!” Marketers are often torn about offering free trials as they feel it cheapens their product/ service.

But case studies show using the word “Free” in an offer can increase conversion rates by 4%.

So don’t be afraid to drop the F-bombs.

 

Create Value On Your End

 

Guess what?

You can receive more value from content by creating your very own content consumption strategy.

It’s a lot simpler than it sounds.

Your content consumption is intentional , so choose to unsubscribe from content you ignore, disagree with, or find a distraction.

 

Value Depends On The Quality Of Relationships

 

Your value depends on how your audience perceives their relationship to your brand. They can perceive your relationship as:

1. A Commodity – no loyalty, high price sensitivity

2. Product/ service provision – some loyalty but still looks at competitors, still has a high price sensitivity

3. Value-add – growing loyalty and lower price sensitivity

4. Partner – high loyalty, low price sensitivity, and sees your offer as adding real value

 

Word Up:

Sometimes content’s value has a surprising origin like including the word “Free” with your offer.

You can also take the initiative by being more intentional about the content you consume.

And of course, the ultimate value of content is based on quality relationships. It’s all about people.

 

Sources: capterra, copyblogger, barrett

 

This article is letter (V) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

(D) Content Discovery – (D)iscover The Content Your Audience Craves

(I)nfluencers – The Authentic Path To Content Discovery

(S) Discover New, Valuable Content Just Through (S)haring

(C) Discovering (C)ontent In 2019 And Beyond

(O) Content (O)rganization - Get Your Sh** Together For 2019

(V) Discover The (V)alue In Your Content

(E) All The Ways (E)ngagement Is The Gateway To A Better Brand

(R)esults You Can See With Content Curation

 

(C) Anyone Can (C)urate Content. Yes, We’re Looking At You!

(O) ...coming soon

(N) ...coming soon

(T) ...coming soon

(E) ...coming soon

(N) ...coming soon

(T) ...coming soon

Discover The Value In Your Content

Content has value… do you see it?

This article is letter (V) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

 

As we like to say here at SwomiBUZZ, your content has value. Today, we discover how the value behind your content got there in the first place.

 

The F-word… Should You Use It?

 

That controversial four-letter word… “Free!” Marketers are often torn about offering free trials as they feel it cheapens their product/ service.

But case studies show using the word “Free” in an offer can increase conversion rates by 4%.

So don’t be afraid to drop the F-bombs.

 

Create Value On Your End

 

Guess what?

You can receive more value from content by creating your very own content consumption strategy.

It’s a lot simpler than it sounds.

Your content consumption is intentional , so choose to unsubscribe from content you ignore, disagree with, or find a distraction.

 

Value Depends On The Quality Of Relationships

 

Your value depends on how your audience perceives their relationship to your brand. They can perceive your relationship as:

1. A Commodity – no loyalty, high price sensitivity

2. Product/ service provision – some loyalty but still looks at competitors, still has a high price sensitivity

3. Value-add – growing loyalty and lower price sensitivity

4. Partner – high loyalty, low price sensitivity, and sees your offer as adding real value

 

Word Up:

Sometimes content’s value has a surprising origin like including the word “Free” with your offer.

You can also take the initiative by being more intentional about the content you consume.

And of course, the ultimate value of content is based on quality relationships. It’s all about people.

 

Sources: capterra, copyblogger, barrett

 

This article is letter (V) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

(D) Content Discovery – (D)iscover The Content Your Audience Craves

(I)nfluencers – The Authentic Path To Content Discovery

(S) Discover New, Valuable Content Just Through (S)haring

(C) Discovering (C)ontent In 2019 And Beyond

(O) Content (O)rganization - Get Your Sh** Together For 2019

(V) Discover The (V)alue In Your Content

(E) All The Ways (E)ngagement Is The Gateway To A Better Brand

(R)esults You Can See With Content Curation

 

(C) Anyone Can (C)urate Content. Yes, We’re Looking At You!

(O) ...coming soon

(N) ...coming soon

(T) ...coming soon

(E) ...coming soon

(N) ...coming soon

(T) ...coming soon


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