When eMarketers switch their Content Creator hats with a Content Curator hat, audiences benefit by receiving the best, most relevant content.
And because eMarketing is completely based on what the audience wants, it’s your number one priority to keep them engaged, entertained, and stuffed full with a healthy diet of valuable content.
We live in the age of peak content. There is more information than anyone can ever go through in their entire lifetime.
Google’s CEO, Eric Schmidt, famously said, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”
People receive much more value from content that helps them navigate the internet’s vast sea of information. They don’t want to sift through everything they don’t care about. They want relevant content that truly speaks to their lives.
As dlvr.it describes it, “Content curation provides your audience with a life raft in a sea of information.”