Your viewpoint on the meaning of content is where you create value with Content Curation. The unique perspective you add to the conversation in your industry is what helps propel you to Thought Leader status.
Which is pretty amazing, considering not every piece of content you create needs to be an entirely original masterpiece.
You can share the work of others and are still able to give value to your audience, establish yourself as an expert, and raise your credibility. When quoting the words, ideas, and quotes of already credible people, it gives credibility to your content as well.
Content curation is a simpler, easier process than starting from scratch with your own content. This translates into saved time, too.