The popularization of the internet is precisely why culture is now created by everyday people like you. By simply having a smartphone, you can easily create content like texts, images, videos. And it’s just as easy to share content you create or content created by other people. Because it’s so easy to share, it eliminates the traditional route of going through a gatekeeper.
Online culture is built on sharing and user-generated content. This is in stark contrast to the days of publishing companies, television networks, and radio stations drip-feeding content to the masses. Content in the days of mass media were a one-sided conversation.
“The dirty secret of mass media, though, was – and still is – that a great deal of it belongs to the companies that distribute it, rather than to the people who make it. That's begun to change as the internet rewrites the rules about who can put creative work into the public sphere as well as who can take it out. Mass culture has traditionally required corporate middlemen to operate the machinery of publishing and broadcasting; without them, no one's creation had any hope of reaching a broad audience. In the age of Flickr, Blogger, YouTube and Twitter, that's simply not true anymore.”
Before the internet, an author needed the approval and resources of a publishing company to bring his story to the people. But now, all a writer needs to simply do is sign up for a free blog account, post his story, and share it through his social media. It’s a culture of openness.