Market outside the box with these fresh new ideas.
Have you maxed out all your marketing channels from Social to Content Syndication and everything in between? Maybe you’re content marketing needs a little boost.
But what is that extra spice or secret sauce that you’re missing? When you find yourself asking this question, you know it’s time to get creative, go off the beaten path, and even just get plain weird with your marketing.
It’s worth a shot. We’re living in the attention economy – the one to capture and keep people’s attention wins. Today we’ll show you some quirky and just plain fun examples of off-the-beaten-path marketing.
We did some research so you don’t have to. Below are some really strange, but entertaining, ideas for “out-there” marketing. Plus some tips on how you can utilize them to promote your brand.
Who Wants A Tattoo?
Let’s start with the extreme of the extreme. Some people offer their bodies to be tattooed with a brand’s logo. It sure is a conversation starter. This really depends on your type of brand and whether it suites your brand’s message. Someone getting a tattoo of your mommy blog’s URL on their forehead would be a bit of a mismatch.
Flash Those Threads
For something not as extreme as getting a tattoo, paying customers to wear your branded clothing is another idea. People already wear branded clothing for labels they already like. So they will be pleasantly pleased when you offer an incentive to sport your brand’s swag.
Drive Your Car
Does your target audience spend a lot of time on the road? Possibly your most loyal customer base lives in Los Angeles and a three-hour commute is just a part of life. Just how long do you think that person has been sitting in traffic just staring at the car in front of them? Attention is a rare commodity these days. Seek out one of the many people who offer up their car as billboard space on sites like Car-Bucks or Wrapify.
Blog It Out
The Blog rules all! Your content has immense value. Knowing this, you can use various tried and true methods for monetizing your content. Try partnering up with a company or another brand to write sponsored posts. Some bloggers can earn several hundreds for writing a sponsored post.
Featuring a guest blogger or guest blogging for another blog can also drive a lot of traffic back to your blog.Last but not least, Swomi Flyers are your best option for automatically driving curated traffic to your blog.
Share On Social Media
Here’s another tip for achieving organic word-of-mouth – encourage your existing audience to share your brand on social media. You can even try running fun social media contests. For example, ask people to tag a friend, take a picture with your brand’s name on it, or offer a reward for the person who most creatively expresses how your brand has helped them!
We saved the weirdest for last. You can go on freelance platform, Fiverr, and pay 5 bucks for someone to market your brand. While there are plenty of traditional help for marketing like sending email blasts or commenting on your blog posts, we decided to have some fun and share a list of weird Fiver Gigs. Try them (if you dare)!
Word Up: Content Lifestyle
There you have it! Some creative, off-the-beaten path marketing ideas you can do right now. To amplify your marketing effort exponentially (and with no extra effort), Swomi Flyers use automation technology to connect your brand with a curated audience. Learn more at Swomi.com!