Now you know the “why” of Lifestyle Marketing, let’s get practical. To create relevant and shareable lifestyle content, ask yourself a few questions. What do you want people to feel when they interact with your brand? For example, Red Bull features content like daredevil stunts to portray an adventurous, risk-taking lifestyle. What does your target audience do for fun? That will give you ideas of what kind of content to create.
So now you have a few tricks under your belt for creating content. That’s just half of the equation. Your relevant content needs to be marketed in relevant places. Otherwise, no one will know you exist. For 2018, certain trends like livestream video, Augmented Reality, and Email Newsletters are gaining traction in the online world.