Timeless themes for all mankind.
Has any of your, let’s just call it, “less than savory” moments ever accidentally wiggled its way onto the world wide web? School content in a history vault. We know, we understand. It was a long time ago and no one even brings up that party anymore. Well guess what, online content has a surprisingly long shelf life of forever. Those pics of when you accidentally fell asleep drooling during a road trip? Still floating around the internet. Drunk texts to your ex? Catalogued somewhere in the matrix. Cringeworthy? Just on a personal level.
But think a little bigger on a wide scale, mankind, one-hurrah-for-humanity level and we can see that Content has lived a very, very long time well before the internet. (Your drunk texts won’t travel back in time).
That Content? Stories.
Yes. All stories. From “Once Upon a Time...” to “Back When I Was Your Age, Sonny...” stories.
Stories Are The Oldest Form Of Content
Stories get revived and rehashed all the time. Look at that – The Epic of Gilgamesh, the world’s oldest story clocking in at 4,000 years old, People are people and what we care about hasn’t changed much throughout the history of mankind. For the internet, stories are just called Content. In fact, the internet is entirely made of Content. Everything you do, everything you type, watch, write all creates content online which, in turn, creates the internet. Content is the medium that carries your voice around and through the online world. A big woven web of people’s stories. This is why we like to say here at Swomi “Your Words Have Worth.”
You can create timeless content. Know it or not. Embrace it or not. You are a Content Creator. You are simply creating Content just reading this article. For those that actively create content to monetize (the Content Lifestyle), like bloggers, timeless content is called Evergreen content. It overlaps with the themes that are as old as humanity:
- Love and Romance
- Jobs and Careers
- Pet Care
What kind of Content stays evergreen? How-To’s, Encyclopedia-type content, lists, product reviews, and videos. For example, Wikipedia’s content would be Evergreen. Your step-by-step guide to saving for your first car is evergreen including niche products. Will an audience still be able to receive value from your article 1, 5, 10 years from now? If the answer is yes, congratulations you are looking evergreen.
Reviving Your Content With SEO
Have an interlinking and external linking strategy for your content. This rehashes your content and gives it a new context. Interlinking simply means you link text in your blog post to other posts on your blog. External linking means links in your blog post go to external sources. External linking works great for adding authority and credibility to your statements. Plus, SEO really loves it when you external link to authority sites. Your blog post can benefit from another added dimension layer of meaning by simply connecting your blog posts together. Weaved together, your content can tell an entirely new, nuanced, entertaining, and insightful story.
“Build it and they will come.” We wish it worked like that too. That’s why we invented SwomiBUZZ Flyers. These Flyers automatically connect your content to a curated audience. That way, people who are already interested in your type of content will be connected with you. Our automation technology just likes to be the matchmaker for your content and find its ideal audience.