The In's And...

Here’s an example of a no-cost, one-persona curation project from Jay Cross. It can give you a feel for what the content curation process looks like.

"An example: How Jay Cross Curates Content

When I started studying the future of conferences, I began with research. I set up a Google Search for daily news on the topic. I opened a free account on the curation platform scoop.it and put in search terms and authorities to listen to. I scoured the web and paid particular attention to curation champions like Robin Good and Howard Rheingold.

Every day I would sift through a hundred or more items suggested by my social networks or the search engines. Perhaps one item in fifty seemed worth commenting on. Sorting through posts made me think critically and see patterns. It’s an excellent way to get a bead on a subject.

I voiced my opinion on nearly every item. Wise interpretation is what adds value to the content. The human touch is required. In my case, the review of thousands of items taught me a whale of a lot about the future of conferences. In order to write my opinion, I needed to pin down and say why this item made any difference. Like the pitch of the docent in front of a painting in the gallery, I sold an item — or panned it — and tried to win you to my way of seeing things.


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