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The In's And...

So now you want to try your hand at content curation (or you want to brush up your skills). To start off, here are a few quick “Best Practices” tips:

Explain why the content is important to your audience. Bonus points if that explanation is short, sweet, and packs massive insight.

Include clear links and credit for the original content. Identify the author and the source of your content.

Post snippets of content. An example of a snippet would be tweeting a short phrase from your article to accompany the post that shares your curated content

Find a unique voice. When you share content, add your own flair and brand personality to the content to share. Otherwise, you get lost among other brand’s voices.

Share over time. Rookie marketers throw a whole pile of content at their audience and then disappear for weeks at a time. This is no way to build a trusting relationship. Instead, consistently share one or a few pieces of content each day.

Metrics matter. Nothing talks like cold, hard metrics. Consistently check your metrics to see what’s working and what’s not.

Trim the fat. Algorithms change… audiences move on… if you find your former content champions falling short, it’s time to cut them loose and say goodbye.

Ask what people want. In the race to create, curate, create, and curate, it’s sometimes easy to overlook the most important person – your audience. By simply asking what they want, you have tons of future content ideas that your audience will find valuable.


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