With traditional networking, the goal is to meet and mingle with other professionals, engage, and create conversation. Creating your own unique content online helps you achieve the exact same thing. Unique, relevant content will encourage others to comment, share, create engagement, and start conversations.
Focus here on providing value with your content instead of shamelessly self-promoting with your content. You wouldn’t walk up to someone you met and tell them to buy your product. You would introduce yourself, be personable, and see how you would be able to add value to that person’s life.
Content that is fresh with your own perspective will get the conversation rolling. From there, people may take an interest, and further inquire about your products and services if that is what you so desire.