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Consumers have always known what they wanted. It’s just now that marketers are listening. In fact, consumers only want to engage with brands that listen to them - 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. Here are four characteristics of a successful piece of content:

  • Attention Grabbing: if it’s boring, expect an audience’s eyes to glaze over and move on
  • Viral Worthy: a viral piece of content is equivalent to a “best-seller!” Viral is hyper-sharing
  • Adds Value: builds a consumer’s trust in your brand when they see you care about giving them helpful, relevant content
  • Warms Up The Wallet: Great content immediately makes your audience want to be part of your brand culture and your “Why”

 

 


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