We use cookies to personalize content, ads, social media and to analyze our traffic. Social media, advertising and analytics partners may combine information provided to them or collected from your use of their services and as set out in our Privacy Policy updated for GDPR compliance https://swomi.com/privacy-policy. You consent to our cookies if you continue to use our website.

Helpful Insights On...

Consumers have always known what they wanted. It’s just now that marketers are listening. In fact, consumers only want to engage with brands that listen to them - 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. Here are four characteristics of a successful piece of content:

  • Attention Grabbing: if it’s boring, expect an audience’s eyes to glaze over and move on
  • Viral Worthy: a viral piece of content is equivalent to a “best-seller!” Viral is hyper-sharing
  • Adds Value: builds a consumer’s trust in your brand when they see you care about giving them helpful, relevant content
  • Warms Up The Wallet: Great content immediately makes your audience want to be part of your brand culture and your “Why”



Log in to comment