1. Set up a process that gathers and promotes your best reviews and promotes them on your website, third party review sites, and social media.
2. On third party review sites, create a business profile since search engines pull ratings to feed their results page.
3. Respond to all your reviews, good and bad, to show you care about giving each customer a top notch experience. It’s okay if you have negative reviews. Customers are weary when they only see positive reviews.