Gain customer insight
Your chatbots will be chatting with your visitors. They’ll discover their preferences, know their habits, and recognize common problems/ issues.
Even just having your chatbot refer your visitor by first name makes a huge difference. Nine out of ten consumers say personalization has an impact on their buying decisions.
Just interacting with a bot for fun can get customers more involved and engaged. For example, the movie Zootopia created a chatbot based off one of the movie’s characters. Users spent an average of ten minutes talking to with the chatbot. Consequently, people got really excited to see the movie!