Brands and everyday people are learning how to have more interactive fun.
"We don't stop playing because we grow old; we grow old because we stop playing." - George Bernard Shaw
Did you know you incorporate games into your everyday life?
Think back to anytime you accomplished something, made the process fun, and rewarded yourself for completing it.
That is actually called Gamefication.
And gamification does not just mean scrawny gamer-guys clutched onto their video game controllers. Gamification is a process, not an end result.
And the process of Gamefication is formally enhancing the workplace, educational system, and everyday life in general.
The Future Workplace
What if going to your 9-to-5 was engaging and (gasp) even fun?
The workplace is the best place to gamify. A lot more people would be more satisfied with their work.
Employees are looking to incorporate gamification into their offices to increase employee engagement.
Employers should keep in mind the culture of their company and that encourages positive team building.
The result is a happier workplace which means happier customer and equals a better reputation for your brand.
More Fun At School
“Back in my day, we sat at a desk in school...all day long!”
This may be the story you recount to your grandchildren because gamification is also changing the classroom.
Say goodbye to sitting at a desk and say hello to interactive iPads, digital whiteboards, and active problem solving. You didn’t miss out on all the fun though.
Remember when you received a gold star for answering a question right in class? That’s a form of gamification too. The future of the educational system is near.
When school is but a distant memory and work becomes a mindless routine... who are you as a person? Just kidding. We’re not about to get philosophical on you.
But in all seriousness, have fun everyday. Alot of us gamify our lives everyday to make life enjoyable and to help motivate ourselves to achieve goals.
When it comes to gamifying your life, realize there are only certain things gamification will help.
Research shows “people are demotivated by extrinsic rewards (such as points) and do their best work when the rewards are intrinsic (they like what they’re doing).”
Things you want to achieve (like lose weight) work well for gamification. While altruistic deeds, like donating blood, and social activities are negatively affected by gamificiation.
Word Up: The Gamified Content Lifestyle
To bring gamification to your audience, you have to find them first! But what if your perfect target audience could find you? Let Swomi Flyers play that part of the game for you and connect a curated audience directly to your website or blog. It’s like playing the Content Marketing game on easy mode.