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Are You Doing...

And when you get to the online world, showing your humanity goes double-so. There’s so much cold automation out in the online world, putting that warm human interaction out will make your company trustworthy. People will know you are reliable. After all, trust is stronger when people can associate a face to your online store. Including an “About Us” page can make visitors, on average, {ijseo_redirect id=426} more likely to make a purchase and {ijseo_redirect id=425} more than those who did not visit an About Us page.

Your “About Us” page need not be anything fancy either. It can be as minimal as a picture of you and your team’s faces and a short compelling story about your company. Pretty good, right?

 


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