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When you are an expert, people place their trust in your specialized knowledge and practiced experience. But it’s not enough to be an expert anymore. People trust experts most when they combine their specialized information with honesty and good-hearted intentions.

When people decide to trust an expert, they acknowledge they need help solving a problem that is beyond their understanding. And when someone is in unknown territory, that’s where complete trust in the integrity and benevolence of the other person takes a pivotal role.

To open up that level of trust and communication with your audience, {ijseo_redirect id=427}. Rather than expect people to rise to your level of “sophistication,” approach everyday people with everyday language. It’s said we best understand something when we can explain it to a five year-old. So using everyday language is a great practice in communication for all.


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