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Another very helpful area automation will help is with creating content. And yes, it is possible to scale the creation of original and engaging content without a human touch.

But why should you automate your content creation? Wouldn’t that lose touch with the whole point of creating content for your brand in the first place – to build quality relationships with real people?

While you can’t automate relationships, you can “do a more efficient job of automating the potential of customers and leads for more valuable customers, coordinating your sales and marketing efforts.”

In fact, tools to automate your content creation already exists.

Text content can be automated with services like Wordsmith or Quill. Images can be created with AI like Google’s Deep Dream Generator. And while AI can recognize voices and form a response, they can also form rudimentary songs, a big step towards automating audio content.

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