9 Must-Know...

Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Wikipedia


Content

Content is anything and everything you do online.

Content is information (practical, functional, tactile)

Content is experience (useful, purposeful, outcome oriented)

Media-based (simulates traditional forms of media like photographs, film, and text)

Activity-based (content created from actions you do online like watch a video, open an email, etc.

Content can be curated or created. Content curation is finding, gathering, and sharing content around a specific theme or topic. Created content is original content you create yourself.

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