Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
Content is anything and everything you do online.
Content is information (practical, functional, tactile)
Content is experience (useful, purposeful, outcome oriented)
Media-based (simulates traditional forms of media like photographs, film, and text)
Activity-based (content created from actions you do online like watch a video, open an email, etc.