From capture to scoring, collecting and analyzing leads can all be done by your automation software.
Lead Capture. A strategy for capturing the interest of leads.
Lead Magnet. The irresistible, valuable piece of content you give your visitor in exchange for their email.
Landing Page Conversion. The webpage where visitors fill in a form with their contact info and download your content.
Lead Scoring. Tracking your leads based on their engagement. Determines who is a hot or cold lead.